Adwords Campaign Optimization

It's essential to secure your ads on the first page and take the user directly to the information they are seeking. Users searching on Google are looking for answers without having to invest a lot of time. Two out of three users do not venture past the first page of search results, and 78% of users don't scroll down on the page if they don't find what they are looking right away. Simply adding a title to the content on your page gets the user's attention they are on the right page instead of giving up. Having your Adwords account professionally optimized ensures the money you budget becomes an investment rather than a cost. By applying experienced Search Engine Management (SEM) techniques, you can enjoy peace of mind knowing your ads are bringing targeted users to your site that are looking for the products or services you provide at the lowest cost per click. How important is it to make sure your site is optimized? Follow the example below to discover how Google Adwords can be used as in investment rather than a cost.

Follow the columns below as you read through the example. The numbers below represent one of our success stories, but we did round the numbers off to make it easy to understand the relationships amoung the various issues affecting an Adwords Campaign.

1) Assume a $100 daily budget.
2) As your account is optimized, thus reducing your keywords cost per click, the number of visitors to your site increases.
** Notice as the account is optimized and the number of visitors to your site has increased, but your daily budget stayed the same!
3) Assume a 3% conversion rate with the average conversion equal to $100.
** Notice the relationship between cost per click, return on investment, and your budget. As cost per click goes down, your return on investment goes up, but your daily budget remained the same.

Once an account is optimized, your Google Adwords Campaign is now an investment rather than a cost.

Use the formula below to understand the importance of getting the lowest cost per click.
(Daily budget / CPC = Visitors  X Conversion rate X Sales = Gross daily profit - Daily Budget  =  Net Daily Profit)

Daily Budget
Avg. Cost
Per Click
Visitors
Conversions
Sales
Daily Budget
ROI
$100
$1.00
100
3
$300
$100
$200
$100
$.75
133
4
$400
$100
$300
$100
$.50
200
6
$600
$100
$500
$100
$.25
400
12
$1200
$100
$1,100

This example displays the importance of having your account optimized to get the lowest cost per click. With the same budget and applying techniques to continuously reduce your cost per click, you maximize your budget. Maximizing your budget gets more visitors to your site and ultimately more sales. Over time, optimized accounts have increased sales with the same budget and many have even reduce their daily budget due to their business growing faster than their cash flow or ability to fulfill orders.

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