Adwords Campaign Development

The affordable advertising rates made possible by Google AdWords gives small businesses the opportunity to compete on the first page search results against the largest companies in their industry. It's essential to secure your ads on the first page and take the user directly to the information they are seeking. Two out of three users do not venture past the first page search results, and 78% of users don't scroll down on the page if they don't find what they are looking for at the top. Professional Search Engine Management (SEM) techniques ensure this is accomplished correctly from the beginning helping small business owners create a competitive advantage.

Below are just a few of the common mistakes prevented by having an Adwords account manager develop your campaign. Preventing these mistakes while your account is being built can save you a lot of money and bring your business Adwords success in the shortest period of time. As a small business owner, we understand how important it is to make sure you get the most out of your investment.

  • Generating 30 expensive keywords rather than thousands of cheap keywords
  • Bidding for the #1 spot right away regardless of the cost
  • Poorly written ad text
  • Not submitting a Sitemap to Google
  • Not understanding the application of common misspellings
  • Not understanding the application of negative words
  • Changing account settings too often
  • Not changing account settings correctly
  • Not understanding when account changes need to be made
  • Making numerous account changes at the same time
  • Not setting individual bids for each keyword or phrase
  • Using your home page for every landing page
  • Not split-testing ad copy and landing pages
  • Failing to know how or when to use regional or national campaigns
  • Failing to deal with issues involving click fraud
  • Not capturing performance data
  • Not analyzing performance data
  • Not implementing knowledge gained from analyzed performance data
  • Not attending Google training seminars to discover new optimization techniques
  • Underestimating the power of Adwords and coming back to your account to find a $3,000 balance and you don't have proportional orders or phone leads to reflect the investment!

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