Why should I use Google Adwords advertising? Google Adwords is the most revolutionary, targeted and powerful advertising medium in existence. Google Adwords advertising allows you to display ads to people only interested in your product or service, and you only pay when they click on your ad to visit your site. When developed and managed professionally, Google Adwords advertising is a very powerful tool to rapidly expand your business How does a Google Adwords Campaign work? We write your ads, select keywords and phrases to represent your site, and each time a user clicks on your ad to visit your web site, you are charged. The amount you pay is determined by the maximum amount you are willing to spend on each keyword and phrase. Using thousands of keywords and phrases, hundreds of ads, and knowing when and what changes to make makes a Google Adwords Campaign work. How many keywords or phrases should I use? Beginners might use 20-30 keywords and phrases to drive traffic to your site, we look for thousands. This approach allows us to find the least expensive keywords and phrases so you maximize the results of your budget. When do I see results? Quickly! Once your account is created, which takes about week, we activate your account. We've had clients receive calls and orders within 20 minutes of their account going live. How much does it cost per click? How much you pay per click is based on the bids placed by other advertisers for those same keywords and phrases. The higher your bids for the selected keywords or phrases, the higher and more often your ads are displayed. The variable involved allowing small businesses to compete against the largest competitors in their industry is the assigned quality score to keywords and phrases you select. Earning a high quality score from Google on your keywords and phrases, lowers your cost per click, increases the position your ads are displayed, and increases the frequency your ads are displayed. Each industry is different, so please contact so we can have a discussion about your industry specific questions. Is Google Adwords advertising is expensive. One of the advantages to Google Adwords advertising is its flexibility. You set your daily budget based on how much you want to spend. The more you spend, the more leads or sales you get. Our approach starts with a comfortable test budget, then as your account is optimized, you can increase or reduce your budget to achieve your business goals and control your leads and sales. Do you offer other pricing packages? BarryUSA was created with the small business owner in mind. The service we provide is customized for you based on your business goals, and our fees are proportional to the service we provide. Please contact us to find out more about what BarryUSA can do for your business. How exactly do you "optimize" a campaign? What does that mean? Optimizing a campaign involves collecting data, researching the data, and implementing changes based on the data to increase the performance of the campaign. All of this is intended to increase your return on investment. Each change is designed to create the balance needed to get every portion of your campaign working in harmony with each other. This is a continuous process which is frustrating for so many small business owners managing their accounts because it prevents a one time fix it and forget approach. Visit our Adwords Campaign Optimiztion page. Can I change my budget? Yes! The amount you want to spend is entirely up to you, and we'll help you determine the amount based on your business goals. Can I change products or services often? Whether your business is seasonal or offers products or services from a catalog, we will build a campaign that reflects your business, and we'll constantly update the information involved with the pricing, features, and inventory. The language used in an effective Google Adwords Campaign will mimic the conversations that take place in the office and in the shop. |